Alcohol Marketing During COVID-19
Partner Jordan Friedman provides insights to help spirits, wine and beer brands navigate COVID-19.
Few marketplaces are as competitive as the alcoholic beverage sector. While businesses in most industries have been negatively impacted, sales of alcohol products have been astounding. According to data from Nielsen, hard seltzer sales are up 347%. Online sales of alcohol products are up 243%. What can smart brands do to pivot in the current environment?
Bond Moroch is a member of The Beverage Development Marketing Alliance (BDMA), along with CLOUT, a Chicago-based PR and reputation management firm, and The Beverage Testing Institute (BTI), which provides reviews, product optimization services and go-to-market strategies for beverage competitors.
Jordan Friedman, a Partner at Bond Moroch, joins Michon Ellis, CEO of CLOUT, and Jerald O’Kennard, Director of BTI, in a webinar presentation that looks at:
– How beverage brands can immediately pivot to point-of-sale and online marketing
– How beverage brands can effectively stay engaged with their key audiences in a time of social distancing by creating authentic and branded experiences
– How beverage brands can stay connected with key brand gatekeepers that include bartenders, sommeliers, directors of beverage and other priority industry audiences
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