Client Spotlight: Eliza Get to know Baton Rouge’s culinary destination, Eliza. New client alert! We’re super excited to work with Eliza Restaurant & Bar in Baton Rouge and making this our go-to culinary destination when visiting Louisiana’s capital. Owned by...
Marketing Campaign Successes of 2021 Our look into which brands are doing it right this year (so far). As marketers, we are always paying attention to ads and what brands are doing to market themselves – what they are doing right and wrong, what are the...
Marketing Trends You Can’t Ignore Marketing strategies companies should prioritize this year It’s nearly halfway through 2021 and we’re taking a look at marketing trends that every business should prioritize in their strategy. There’s no hiding the fact that, if...
The New Team Algorithm How leaders can take the helm of their company cultures for a smooth landing as we return to work. As the country begins re-opening for business, leaders of organizations around the country are encountering a daunting challenge: Americans have...
Pride Month and The Trap of Rainbow-washing How to create an intentional campaign that places support above monetization. Happy Pride Month! It’s been 24 years since brands first pulled their ads from the Ellen show when Ellen DeGeneres first came out of the closet....
The Psychology of Marketing How to engage consumers using psychological theories Marketing psychology often guides campaign strategies for brands and applies theoretical knowledge to the marketing field by anticipating consumer behavior through the understanding of an...
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