Consumer Insights from Drizly
An interview with Liz Paquette and the Beverage Development Marketing Alliance
Drizly’s Director of Brand, Liz Paquette, recently joined Bond Moroch’s Jordan Friedman, CLOUT’s Michon Ellis and Beverage Testing Institute’s Jerald O’Kennard to talk about changing consumer buying behaviors, new brand partnership opportunities and new ways of engaging with consumers as online alcohol sales have exploded. Bond Moroch, CLOUT and Beverage Testing Institute are members of the Beverage Development Marketing Alliance (BDMA), a strategic resource for alcohol brands seeking success in the hypercompetitive alcoholic beverage marketplace.
Watch the full interview:
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