Jerald is Bond Moroch’s strategic partner relative to all things beer, wines, spirits and beverages.
Jerald received his bachelor’s degree in economics from the University of Chicago, completed post-graduate work in the arts, and has over a decade of food & beverage management and event management experience. He has developed beverage programs and lists for many of the Midwest’s major cultural institutions and trained thousands of service personnel in all facets of wine, spirits and cuisine.
In 1999, he came on-board as a consultant for Beverage Testing Institute (BTI), a professional tasting review company serving the wine, spirits and beer industry since 1981, helping to develop e-commerce applications for BTI’s product review databases. In 2000, he was hired as Tasting Director. As a man experienced in both the arts and business, he brings a robust palette of organizational and creative skills to the Institute and is directly responsible for administering and marketing all of BTI’s tasting and private consultation programs.
His writings on spirits, wine and beer can regularly be found on Tastings.com and in All About Beer, the Chicago Tribute, and Restaurant Hospitality magazines. He is a beverage contributor to the CNBC television network, BusinessWeek TV, and BBC’s Radio International and is often consulted on and quoted by the New York Times Business 2.0, Wall Street Journal, Men’s Journal, Reuters, and other national and international publications on the subjects of wines, beers, and spirits.
He loves to travel and learn from wine, beer and spirits producers around the world and is developing an online series that will share his insights and discoveries. In what little spare time he has, he is a musician and composer with several albums and movie soundtracks to his credit. He also has an intense passion for pursuing what he calls the “Three C’s” of the beverage and entertaining industries: culture, cuisine and celebration. However, wherever he goes, he seems to spend an inordinate amount of time trying to convince people that he actually works for a living.
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