Tastings.com & Bond Moroch

Tastings.com and Bond Moroch Announce Partnership to Help Beverage Competitors Drive Winning Brands

Chicago, IL & New Orleans, LA – Tastings.com, the nation’s leading independent beverage rating and review company, and Bond Moroch, an award-winning integrated marketing firm, today announced they have cemented a formal partnership.  Through this partnership, players in the highly-competitive wine, beer and spirits arenas gain a new mechanism for simultaneously creating both winning products and brands.

Powered by the Beverage Testing Institute, Tastings.com provides beverage buying guides and education for consumers and the trade.  A certified member of the American Society of Testing and Materials, Tastings.com helps beverage industry competitors develop, refine and optimize their products, as well as provide ratings considered to be the industry standard in product evaluation.

Headquartered in New Orleans, the undisputed alcoholic beverage capital of the planet, Bond Moroch works with beer, wine and spirits players to develop and market winning brands.  From start-ups and regional players, to household-name brands, Bond Moroch has helped beverage competitors create powerful brands that stand out in crowded marketplaces and capture the preference of discerning customers.

According to Jerald O’Kennard, director of Tastings.com, “The vision that drives this partnership is to help our wine, beer and spirits clients dramatically accelerate their go-to-market process by linking the brand and product development processes, and make them simultaneous.  Our aim is to go all the way upstream conceptually with our clients, and ensure that their products and brands are forged in the same furnace.”

Bond Moroch partner Skipper Bond continues, “Much in the same way that people ask what comes first, the chicken or the egg, many wonder what comes first, the product or the brand.  Our partnership with Tastings.com is born from our vision to go in a completely different direction.  We believe the product and brand development processes need to be interwoven at the very outset, at the concept stage.  So, when people ask, “What comes first, the product or the brand?” we answer with a resounding, “Yes!”

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