Tiffany & Co.

One of America’s great institutions, a world-renowed jewelers and the trusted maker of gifts that will be treasured for a lifetime.

Overview & Objectives

Tiffany & Co. hired Bond to support the launch of its New Orleans store. Our goal was to raise awareness of the jeweler’s new location in The Shops at Canal Place and drive customers to the store, while integrating the brand into the New Orleans community.  More specifically, we were tasked with securing ongoing media coverage about the new store in print, broadcast, and online media outlets. Additionally, we were responsible for securing key New Orleans influencers and potential Tiffany & Co. customers to the jeweler’s kick-off cocktail reception.

Approach

Bond utilized strategic and creative pitching techniques to garner meaningful media coverage in a variety of New Orleans media outlets, to not only promote the opening, but to tell the full Tiffany story as well.  The goal was to have the local community embrace Tiffany & Co. as the premier New Orleans local jeweler.  We also targeted select state-wide and regional outlets to help drive awareness of Tiffany’s presence in New Orleans – the jeweler’s nearest location in the region.

We also worked closely with Tiffany & Co.’s internal events team in planning its VIP cocktail reception, providing guidance on vendors, and developing a guest list. We specifically aligned company leadership with city influencers, community leaders, and potential customers at the event.

Results & Impact

Our PR efforts resulted in a successful launch for the New Orleans store, strong holiday sales surrounding the opening, and a general awareness and acceptance of the Tiffany brand throughout New Orleans. We garnered a significant amount of local and state-wide press promoting the opening and Tiffany brand.

As a result of our work in New Orleans, we continued on and managed a sustained PR campaign for the New Orleans store, and then in Atlanta as well. In addition, Bond won a Public Relations Society of America New Orleans Chapter Award of Excellence for our campaign for the Tiffany T Collection.